Awareness and Communication (A&C) Project
Awareness and Communication (A&C) project is an integral component of Digital India Program. A&C performs the crucial role of generating and raising the level of awareness about Digital India, related services and schemes amongst diverse stakeholders across the country.
There are various activities that are conducted under the A&C project as mentioned below:-
- Events: end to end event management of national and international events including branding, stage management, interviews, social media, publicity through advertising in Newspapers, Radio, Outdoor Media etc.
- International: G20 DEWG Meetings, GPAI 2023, GCCS 2017
- National: Digital India Week, Padma Awards, Inter-Ministerial Conference on Cyber Security
- Digital India Channels
- Twitter (DI: 2 Million )
- https://twitter.com/_DigitalIndia
- Facebook (DI: 4 Million)
- https://www.facebook.com/OfficialDigitalIndia/
- LinkedIn (DI: 56k)
- https://www.linkedin.com/company/digital-india
- Koo (DI: 6K)
- https://www.kooapp.com/profile/digitalindia
- Youtube (DI: 53k)
- https://www.youtube.com/DigitalIndiaofficial/
- Instagram (DI: 478k)
- https://instagram.com/officialdigitalindia?utm_medium=copy_link
- Twitter (MEITY: 3k)
- https://twitter.com/GoI_MeitY
- Facebook (MEITY: 154k)
- https://www.facebook.com/meityindia
- Koo (MEITY: 1k )
- https://www.kooapp.com/profile/meity
- Youtube (MEITY: 433) https://www.youtube.com/channel/UCAMMb7ahUbhS9Y0tKomdEsw/featured
- Twitter (NeGD 10k)
- https://twitter.com/NeGD_GoI
- Facebook (NeGD 12k) https://www.facebook.com/NeGDofficial
- Press Releases
- Website Content
- Social Media Posts
- Newsletter
- Testimonial Videos
- Production of Short Videos on key initiatives/services of Digital India
- Video on Digital India Programme for PM Events
- Social Media Posts
- Brochures
- eBooks
- Flyers
- Standees, Banner and Backdrops
- Website Page
- Logos
- Van based outreach campaigns
- Digital India Awareness Campaign at Universities & Colleges
- Digital India Awareness Campaign at Delhi Metro Stations
- Digital India Tableau
- Digital India Experience Zones Exhibits
- India International Trade Fairs
- Procurement of Digital India branded collaterals- Bags, Pens, Note Pads, Mugs, Pen Drives, Caps, T-Shirts etc.
Special Features
Project’s aim is to inform, educate, communicate to the citizens about various initiatives under “Digital India Program”, thereby empowering them and establish the brand
Facilitate demand creation for various services leading to more adoption of services: 1- Increase in downloads of app based services 2-Increase in likes on Social Media platforms
End to end event management of national and international events including branding, stage management, interviews, social media, publicity through advertising in Newspapers, Radio, Outdoor Media etc
