With the initiative of the National Rural Livelihoods Mission (NRLM) by the Ministry of Rural Development (MoRD), the Government of India, Saras Aajeevika, has been developed to enhance the livelihood of rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.

Mission

Saras Aajeevika’s mission is to curate authentic handcrafted products nationwide. This online portal gives customers access to 100% authentic handcrafted products emerging straight from the heart of India. Along with this online platform, Digital India Corporation is well on its way with a solemn goal to provide economic upliftment for the rural artisans who are involved in preserving the heritage of the handicraft industry in India.

Hence, we have crafted this platform (www.esaras.in) that connects you with the artisans of India and showcases their work by providing you with the best handicraft items online. We aim to make the experience of buying aesthetic and contemporary for customers. Also, the core motive is to make sure the handicraft industry in India gets a digital boost.