Digital India Corporation has developed indiahandmade.com, a digital marketplace that showcases exquisite handmade products while fostering economic empowerment and preserving India’s rich cultural heritage. It is an initiative of the Ministry of Textiles to showcase some of the world’s oldest and most traditional crafts in India. The main motive behind this online eCommerce portal is to provide a platform for weavers and artisans to sell their handloom and handicraft items online in India, paving the way for their financial and social empowerment. This will also help in promoting the skills of artisans and weavers while eliminating the intermediaries.

These crafts are not only a source of livelihood for many communities but also represent the unique and vibrant spirit of India. It had become crucial to take some tangible steps to improve the dwindling situation of Indian artisans. Hence, the objective of this portal is to develop an Indian handloom store virtually over the Internet where Indian handloom and handicraft items can be sold and bought.