Digital India BHASHINI Division-DIC is currently inviting applications for the following positions purely on Contract/ Consolidated basis.

Role & Responsibilities:

1. Plan, coordinate, and execute high-impact events, campaigns, and outreach programs.
2. Develop and maintain strong relationships with media houses, partners, and stakeholders.
3. Manage PR activities, including press releases, media coverage, and public statements.
4. Design and implement awareness strategies aligned with organizational objectives.
5. Collaborate across departments to ensure consistent communication and brand representation.
6. Exposure to Coordinate with external agencies, vendors, and partners for smooth execution of initiatives.
7. Track performance metrics for campaigns and events, and prepare periodic reports.
8. Develop engaging content for the organization’s website, blogs, and social media platforms.
9. Creating content (conceptualization, scripting, shooting coordination, editing, and publishing) to support campaigns and brand visibility.
10. Ensure all digital and video content aligns with PR and awareness strategies.
11. Support in creating creative communication material for campaigns and events.
12. Responsible for Capacity building activities, Start-Up engagement for Challenge rounds/Hackathons, Ministry and state engagements
13. Raise awareness of new products, drives, or initiatives through events
14. Maintaining an organized content library and streamlining workflow for seamless collaboration.
15. Tracking and integrating trending hashtags, tags, viral strategies, and engagement techniques.
16. Stay updated on the latest trends in technology and communications, applying relevant insights to improve BHASHINI’s project offerings.
17. Demonstrated success in a similar role, with the ability to drive results in a fast-paced, dynamic environment with minimal supervision.
18. Demonstrate excellent communication and stakeholder engagement capabilities, ensuring clarity and collaboration acrossteams.
19. Be willing to travel extensively to maintain strong relationships and ensure effective project implementation at the grassroots level.

Essential Requirement:

• Bachelor’s degree in Journalism, Communications, Public Relations, Marketing, or related field.
• MBA /PGDM (preferable).
• Minimum 5 years of proven experience in event management, PR, and communications.
• Strong track record in handling end-to-end events and media relations is preferred.
• Experience in branding, marketing visuals, and storytelling through design, with a strong sense of visual composition, typography, and color theory, along with keen attention to detail in content creation and campaign execution.
• Hands on experience in all tools used in editing/production purposes (e.g Adobe(creative) or others)
• Proven capability to lead teams while also working independently.
• Excellent communication, networking, and stakeholder management skills.
• Strong organizational and project management abilities.
• Experience of working for a government set up/ project is desirable
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• Formal educational qualifications and experience may be relaxed for exceptional candidates.

Important Links:

About DIBD

The Digital India BHASHINI Division (DIBD), an Independent Business Division under Digital India Corporation (DIC). The DIBD is managing and executing the activities of “National Language Translation Mission”: BHASHINI. BHASHINI (https://www.BHASHINI.gov.in) has been developed as a platform where various components have been integrated to bring stakeholders together. BHASHINI works with some of the premier academic institutes, including IITs and IIITs) in India. These institutes are developing state of the art language AI models for various Indian languages. BHASHINI platform already hosts 300+ AI based language models in various technologies.