MyGov is currently inviting applications for the position of Digital and Social Media Analyst on a contractual basis.

Responsibilities

• Monitor and analyse social media conversations across platforms including Facebook, Instagram, X/Twitter, LinkedIn, YouTube and others.
• Conduct social listening, sentiment analysis, Share of Voice (SOV) and thematic analysis to identify relevant trends and insights.
• Monitor media and digital conversations relating to campaigns, brands, issues and relevant public policy initiatives.
• Track social media trends, audience conversations and competitor activities and provide relevant insights.
• Analyse digital and social media campaign performance and identify areas for improvement.
• Prepare media intelligence reports, dashboards and presentations for internal review and decision-making.
• Analyse large volumes of social and digital data through appropriate categorisation, tagging and classification.
• Support digital and social media campaigns through data-driven insights and recommendations.
• Monitor online reputation and identify emerging issues and conversations requiring attention.
• Coordinate with internal teams for social media monitoring, campaign analysis and reporting.
• Use relevant digital, social listening and analytics tools for effective monitoring and analysis.
• Explore the use of AI tools and emerging technologies for research, analysis and reporting.

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About MyGov

MyGov is the citizen engagement platform of the Government of India. It is an Independent Business Division under Digital India Corporation, a Section 8 company under the Ministry of Electronics & Information Technology. Details about MyGov can be seen at https://www.mygov.in/.