Digital India Corporation is currently inviting applications for the position of Digital Marketing Specialist purely on Contract/ Consolidated basis for MY Bharat project.

The last date of submission of applications shall be 19.1.2025.

Name of Post: Digital Marketing Specialist

Number of positions: 01

Responsibilities of Digital Marketing Specialist

• Develop, implement, and manage digital marketing campaigns across platforms (Twitter, Facebook, Instagram, LinkedIn, etc.).
• Collaborate with the content team to create engaging and high-quality content for blogs, social media, email, and website updates.
• Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic.
• Monitor and optimize paid search campaigns.
• Plan and execute social media strategies to enhance brand presence and engagement.
• Track and analyze social media performance metrics.
• Use tools like Google Analytics, HubSpot, or similar platforms to analyze performance metrics.
• Provide actionable insights and regular reports to stakeholders.
• Design and execute email marketing campaigns to nurture leads and drive conversions.
• Maintain and segment email lists for personalized targeting.
• Work closely with the Awareness & Communication teams to ensure brand consistency and functionality.
• Stay up to date with the latest digital marketing trends and best practices.
• Attend in-person meetings with Ministry representatives during campaign initiatives.

Mera Yuva Bharat (MY Bharat): MY Bharat is an autonomous body that has been set up by the Government of India to provide an over-arching institutional mechanism powered by technology for youth development and youth-led development. This mechanism would provide equitable access to opportunities for youth to actualize their aspirations and build an Amrit Bharat by 2047.
For more information, please visit www.mybharat.gov.in

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About Digital India Corporation

Digital India Corporation has been set up by the ‘Ministry of Electronics & Information Technology, Government of India’, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. It is a ‘not for profit’ Company under Section 8 of the Companies Act 2013. The Company has been spearheading the Digital India programme of the Government of India, and is involved in promoting use of technology for e-Governance/e-Health / Telemedicine, e-agriculture, e-Payments etc. The Digital India programme promotes safety and security concerns of growing cashless economy and addresses challenges confronting its wider acceptance. It also promotes innovation and evolves models for empowerment of citizens through Digital initiatives and promotes participatory governance and citizen engagement across the government through various platforms including social media.