Digital India Corporation is inviting applications for the position of Digital Marketing Specialist purely on Contract/ Consolidated basis

Responsibilities:

i. Develop and execute comprehensive digital marketing strategies aligned with MY Bharat’s communication goals
ii. Manage social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) with engaging, youth-centric content
iii. Plan and run campaigns on Google, Facebook, and other platforms to boost outreach and engagement
iv. Optimize website and content for SEO and user experience
v. Coordinate with content creators, graphic designers, and video editors to produce high-quality posts, reels, banners, and infographics
vi. Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, YouTube Studio, etc.
vii. Prepare weekly/monthly performance reports and insights dashboards for leadership and stakeholders
viii. Monitor trends, audience behavior, and competitor benchmarks to fine-tune strategy
ix. Support the promotion of youth events, campaigns, success stories, and public initiatives on digital platforms
x. Ensure content and campaigns comply with GoI branding, accessibility, and digital communication guidelines
xi. Assist in creating engagement tools like newsletters, email campaigns, SMS push, and mobile notifications.

Important Links:

About Digital India Corporation

Digital India Corporation has been set up by the ‘Ministry of Electronics & Information Technology, Government of India’, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. It is a ‘not for profit’ Company under Section 8 of the Companies Act 2013. The Company has been spearheading the Digital India programme of the Government of India, and is involved in promoting use of technology for e-Governance/e-Health / Telemedicine, e-agriculture, e-Payments etc. The Digital India programme promotes safety and security concerns of growing cashless economy and addresses challenges confronting its wider acceptance. It also promotes innovation and evolves models for the empowerment of citizens through Digital initiatives and promotes participatory governance and citizen engagement across the government through various platforms including social media.