Digital India Corporation is currently inviting applications for the following position on a purely contractual basis.

Responsibilities

Sector Expertise & Authenticity Verification

• Evaluate and authenticate products uploaded by artisans/weavers based on raw materials, weaving/production techniques, regional craft styles, and GI-tag standards
• Maintain quality benchmarks and guidelines for various craft categories (handloom, handicrafts, natural dyes, traditional weaves, tribal crafts, etc.)
• Provide training and awareness about authenticity, design standards, and quality control requirements

Seller/Artisan Support & Capacity Building

• Support onboarding of new artisans, weavers, SHGs, and craft clusters by validating their credentials and craft backgrounds
• Provide guidance to artisans for improving product quality, design alignment, and market trends

Product Development & Catalog Enhancement

• Assist in identifying product gaps, new craft categories, trending crafts, and seasonal opportunities
• Guide product descriptions, material information, and craft narratives to enhance catalog credibility
• Work closely with the content and design team to ensure accuracy of craft terminologies and storytelling

Market Research & Strategy

• Track national and global craft trends, consumer preferences, and evolving demand patterns
• Provide insights for marketing campaigns, festival collections, and regional craft promotions
• Support in developing policies for category expansion and artisan engagement

Important Links:

About Digital India Corporation

Digital India Corporation has been set up by the ‘Ministry of Electronics & Information Technology, Government of India’, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. It is a ‘not for profit’ Company under Section 8 of the Companies Act 2013. The Company has been spearheading the Digital India programme of the Government of India, and is involved in promoting use of technology for e-Governance/e-Health / Telemedicine, e-agriculture, e-Payments etc. The Digital India programme promotes safety and security concerns of growing cashless economy and addresses challenges confronting its wider acceptance. It also promotes innovation and evolves models for the empowerment of citizens through Digital initiatives and promotes participatory governance and citizen engagement across the government through various platforms including social media.