Digital India Corporation is currently inviting applications for the position of Manager (Sales, Marketing & E-Commerce Operations) purely on Contract/ Consolidated basis.

Key Responsibilities:

1. Sales & Business Development

• Drive online sales growth for handicrafts, handlooms products on the IndiaHandmade platform.
• Develop and execute sales strategies to expand reach across domestic and global markets.
• Build partnerships with logistics providers, payment gateways, and marketplaces to enhance sales efficiency.
• Track KPIs including GMV (Gross Merchandise Value), order growth, and customer retention.

2. Marketing & Brand Promotion

• Design and run integrated marketing campaigns (digital, social media, influencer collaborations, offline activations) to promote artisans and their products.
• Position IndiaHandmade as the trusted brand for authentic, handmade Indian products.
• Leverage storytelling, content marketing, and social media to highlight artisan success stories.
• Collaborate with state/central government bodies, NGOs, and trade associations for wider promotion.

3. E-Commerce Operations

• Manage day-to-day operations including product listings, merchandising, promotions, and campaign execution.
• Ensure smooth customer experience, from discovery to checkout, delivery, and returns.
• Work with artisans/MSMEs to onboard them on the platform and improve their digital commerce readiness.
• Oversee CRM, marketing automation, and customer support to boost retention and repeat sales.

4. Insights & Innovation

• Use data analytics to optimize sales funnels, conversion rates, and customer engagement.
• Stay updated on e-commerce best practices, digital innovations, and marketplace trends relevant to handicrafts.
• Introduce initiatives such as personalization, loyalty programs, and cross-border ecommerce to grow the IndiaHandmade ecosystem.

Important Links:

About DIC

Digital India Corporation has been set up by the ‘Ministry of Electronics & Information Technology, Government of India’, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. It is a ‘not for profit’ Company under Section 8 of the Companies Act 2013. The Company has been spearheading the Digital India programme of the Government of India, and is involved in promoting use of technology for e-Governance/e-Health / Telemedicine, e-agriculture, e-Payments etc. The Digital India programme promotes safety and security concerns of growing cashless economy and addresses challenges confronting its wider acceptance. It also promotes innovation and evolves models for empowerment of citizens through Digital initiatives and promotes participatory governance and citizen engagement across the government through various platforms including social media.