Digital India Corporation is currently inviting application for the position of Senior Executive (Product Category) purely on Contract/ Consolidated basis.

The last date for submission of applications shall be 25th September 2024.

Name of Post: Senior Executive (Product Category)

Number of positions: 01

Age Limit: 25 – 40 Years

Salary: Commensurate with the qualification and experience

Roles and Responsibilities of Senior Executive (Product Category)

• Develop and implement category strategies to drive growth, improve margins, and meet customer demand.
• Identify, select, and manage products within assigned categories to ensure a competitive, diverse, and attractive product offering.
• Analyze market trends, competitor activities, and customer preferences to inform product selection and pricing strategies.
• Implement and manage effective pricing strategies to drive sales, improve profitability, and maintain competitiveness in the market.
• Ensure an optimal product mix by understanding consumer demand and balancing product variety with performance metrics.
• Collaborate with suppliers to manage stock levels, minimize stock-outs, and prevent overstock situations by using forecasting and replenishment models.
• Ensure all products are accurately listed with detailed descriptions, high-quality images, and appropriate keywords for SEO optimization.
• Work with the content and design teams to create compelling product descriptions, category pages, and marketing campaigns.
• Collaborate with the marketing team to plan category-specific promotions, offers, and discounts to increase sales and customer engagement.
• Regularly review category performance through metrics such as conversion rate, average order value, traffic, and revenue. Provide actionable insights for improvement.
• Monitor customer reviews, ratings, and feedback to identify potential issues, improvements, and areas for product innovation.
• Ensure products meet quality standards and customer expectations by conducting regular audits and addressing any product-related issues.
• Collaborate with UX/UI teams to enhance category navigation, search functionality, and overall user experience within the category pages.
• Work with marketing teams to create category-specific marketing plans, email campaigns, and social media strategies.
• Coordinate with supply chain teams to ensure smooth fulfillment and timely delivery of products.
• Partner with IT teams to implement new tools or features that enhance category management, such as automated recommendations, filtering, or sorting options.
• To work with the Weavers Service Centre (WSC), Handicraft Service Centre (HSC) and state handloom/handicraft departments.

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About Digital India Corporation

Digital India Corporation has been set up by the ‘Ministry of Electronics & Information Technology, Government of India’, to innovate, develop and deploy ICT and other emerging technologies for the benefit of the common man. It is a ‘not for profit’ Company under Section 8 of the Companies Act 2013. The Company has been spearheading the Digital India programme of the Government of India, and is involved in promoting use of technology for e-Governance/e-Health / Telemedicine, e-agriculture, e-Payments etc. The Digital India programme promotes safety and security concerns of growing cashless economy and addresses challenges confronting its wider acceptance. It also promotes innovation and evolves models for empowerment of citizens through Digital initiatives and promotes participatory governance and citizen engagement across the government through various platforms including social media.