NeGD is currently inviting applications for the following positions purely on Contract basis initially for a period of 2 years which is further extendable as per the requirement of the project.

Roles & Responsibilities:

Strategic Communication & Planning
• Design and execute integrated communication strategies across traditional, digital, and emerging platforms.
• Develop annual communication plans aligned with program goals and citizen outreach strategies.
• Conceptualize, implement, and monitor high-impact IEC campaigns under Digital India and related key
initiatives.

Content Creation & Brand Messaging
• Lead content strategy inter alia for publications, social media, websites, audio-visual products, event
branding communication, newsletters, and press releases.
• Ensure consistent messaging and branding across all media and outreach platforms.
• Collaborate with designers, agencies, and subject matter experts to deliver engaging, informative content.

Media Relations & PR
• Develop and manage media relations strategies, press conferences, and spokesperson engagement.
• Draft press notes, speeches, and key messaging frameworks for senior officials and ministry events.
• Act as a media liaison during national campaigns and major government launches.
Digital Outreach & Social Media
• Lead social media strategy and manage content calendars for platforms like X (Twitter), Facebook,

LinkedIn, Instagram, and YouTube.
• Use data analytics to assess campaign effectiveness, optimize reach, and boost public engagement.
• Create, curate, and supervise the publishing of multi-format content across digital platforms.
Stakeholder Engagement & Event Communications
• Coordinate with ministries, state governments, start-ups, and industry stakeholders for collaborative
campaigns.
• Provide communication support for flagship conferences, summits, portal launches, and government-led
events.
• Draft concept notes, strategy papers, talking points, speeches, and presentations for leadership.
Internal Communications
• Facilitate internal knowledge dissemination through intranet updates, employee newsletters, and internal
events.
• Support leadership communication with teams to reinforce organizational values and mission.

Monitoring & Reporting
• Track and measure communication impact using data-driven KPIs.
• Submit periodic performance reports, campaign analyses, and media impact assessments.

Qualifications:

• Master’s in mass communication, Journalism, or related field.
• 8-10 years of relevant experience in media, strategic communication, or public relations, preferably with
Government of India projects.
• Deep understanding of digital governance and public policy communication.
• Exceptional writing, editing, and public speaking skills.
• Demonstrated proficiency in social media management tools, content management systems (CMS), and
analytics platforms (Social media insights, Google analytics).

Important Links:

About National e-Governance Division (NeGD)

The National e-Governance Division (NeGD) is an independent business division under the Digital India Corporation, Ministry of Electronics and Information Technology. NeGD has been playing a pivotal role in supporting MeitY in Programme Management and implementation of e-Governance projects and initiatives undertaken by various Ministries/ Departments, both at the Central and State levels.

NeGD has been spearheading several innovative initiatives under the aegis of the Digital India Programme. Those have been developed keeping the vision areas of Digital India at the core- providing digital infrastructure as a core utility to every citizen, governance and services on demand and in particular, digital empowerment of the citizens of our country; some of these initiatives include DigiLocker, UMANG, Poshan Tracker, OpenForge Platform, API Setu, National Academic Depository, Academic Bank of Credits, Learning Management System.