MyGov is looking for a Social Media Manager – Gujarati who is responsible for managing the social media accounts for the specified regional language, overseeing the creation and timely publication of relevant and engaging content. The role involves both translation and original content creation in the regional language. Key requirements include creativity, innovative thinking, and effective communication skills.

Roles & Responsibilities:

 The resource will manage the regional social media accounts of MyGov for the Gujarati language.
 The Social Media Manager would generate, edit, publish, and share engaging content on social media platforms daily (e.g., text, infographics, videos etc.).
 Design and implement social media strategies to align with MyGov’s goals and objectives, and amplify posts based on the target audience.
 Communicate with followers, respond to queries in a timely manner, and monitor comments, feedback, and reviews on social media platforms.
 Suggest and implement new ideas to disseminate information related to government schemes through promotions, competitions, and campaigns.
 Stay up-to-date with current technologies and trends in social media, design tools, and applications.
 Coordinate with MyGov internal teams to create event-based posts and content in Gujarati for the target audience.
 Proofread and edit content to ensure high-quality social media posts as per MyGov’s requirements.
 Monitor social media accounts, track, and report insights (traffic, engagement, shares, conversion rates, etc.) to MyGov.
 Collaborate with the content team to ensure social media posts accurately convey the source language meaning; edit, rewrite, and restructure content as needed.

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