Digital India BHASHINI Division (DIBD) invites applications for the post of Young Professional: Creative Design & Multimedia on a contractual basis.

Responsibilities

• Develop engaging content showcasing BHASHINI’s mission, language technologies, platforms, initiatives, achievements, and impact across digital channels.
• Create social media copy, captions, blogs, articles, website content, campaign narratives, success stories, and event updates.
• Plan and manage social media content calendars, publishing schedules, and digital outreach campaigns across relevant platforms.
• Research emerging trends, audience behaviour, and developments in AI and language technology to identify relevant content and outreach opportunities.
• Coordinate with technical and other teams to develop accurate, accessible, and audience-appropriate communication.
• Manage audience engagement and identify relevant hashtags, tagging opportunities, and digital strategies to improve content reach and discoverability.
• Monitor social media and campaign performance, prepare reports, and recommend improvements in content strategy and engagement.
• Adapt content and outreach plans to evolving organisational priorities and undertake other related assignments as required.

Important Links

About Bhashini

The Ministry of Electronics and Information Technology (MeitY) under the Digital India Program has undertaken a unique initiative, BHASHINI, the National Language Translation Mission. Mission Bhashini was launched by the Hon’ble PM on 4th July 2022 during Digital India Week 2022 in Gandhinagar, Gujarat. The vision of Bhashini is to “Harness natural language technologies to enable a diverse ecosystem of contributors, partnering entities, and citizens for the purpose of transcending language barriers, thereby ensuring digital inclusion and digital empowerment in an Aatma Nirbhar Bharat.”