The Project was implemented by Digital India Corporation (DIC), New Delhi in collaboration College of Veterinary Sciences & Animal Husbandry, Selesih, Aizawl, Mizoram and College of Fisheries, Agartala, Tripura of Central Agricultural University.
The project has been given a local name “Ran Vulhtute Thian” (Friend of livestock/animal farming) and “Matsya Varta” (Matsya means Fish and Varta means Conversation) to make it more familiar with the local farming community. The advisory services were delivered through a mobile based agro-advisory system in local languages / dialects viz. Mizo in Mizoram, Bengali and Kokborok in Tripura.